Never Tear Us Apart singer Paloma Faith has teamed up with PETA to narrate newly released footage taken from farms in various countries, as part of the fur industry's 'Origin Assured' marketing initiative.

The montage reveals the suffering of animals whose fur bears the Origin Assured label, and Faith said 'All fur is the product of extreme cruelty and abuse of animals. That's why I always choose faux fur. With so many extraordinary alternatives on the market, there's just no excuse for tearing the fur off an animal's back'.